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Business leaders know that the best customer and market insights will improve the effectiveness of their strategic product and marketing programs. Often, the terms “customer focus” and “market driven” become blurred because of the struggle to appreciate or clarify those important insights. Furthermore, when customer oriented market research is carried out, it may not be shared with others in the organization and is not sufficiently integrated into actionable product and marketing strategies. Finally, even if customers believe they are expressing their needs, there are usually hidden needs about which they are unaware. In short, customers don’t know what they don’t know.
Detecting the nuances and hidden messages in the ways customers do what they do requires a foundation understanding of key practices and techniques. Success is achieved when product managers and their teams can enter the minds of their current customers and prospects. The market research technique used to carry out this work is known as Voice of the Customer (VoC).
Finding and hearing the customer’s true voice contributes to focused strategic goals, valid segmentation models, compelling value propositions, and superb positioning. These in turn, contribute to focused sales efforts and business results.
Sequent Learning Networks understands the complexity involved in capturing the customer's voice and can show you how. This workshop reveals the simple techniques and methods you can use to unlock hidden needs - to give you and your teams the advantage you need in the market.
This program is designed to be delivered on-site, or via live video. It can be administered in one day, or over a series of sessions that include field trips and role playing exercises.
Call us today to learn more!
Delivery Method: On-site only
Duration: 1-day
Price: Call 212-647-9100 for a quotation
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