Sequent Learning Network

My ah-ha moment

Posted by:	Jeremy
Date:	08/01/2008

I was looking at Consumer Reports and how they compared products in a side by side manner. They also use circles that are filled in to various degrees depending on the degree to which they think a product is good, or not so good. So I created my competitor product comparison using the same type of approach and presented it at a meeting with some sales and marketing types. It went over really well because they were able to see how we stacked up against the competition.